CashDirector
CashDirector — Accounting for Transport & Taxi Businesses
An industry landing page for taxi drivers, app-based drivers and transport businesses managing vehicles and fleets.
Part of CashDirector Industry Landing Page Series
Project info
Client: CashDirector S.A.
Project: Industry Landing Page
Role: Web Design, UI Design, Responsive Design, WordPress Development
Part of: CashDirector Industry Landing Page Series
Project overview
I designed and implemented a dedicated CashDirector landing page for taxi drivers, app-based transport services and growing fleets. The content needed to address several operating models, from a single driver working with platforms such as Uber or Bolt to businesses managing multiple vehicles and drivers. The page connects these scenarios with accounting topics such as platform reports, VAT, vehicle costs, leasing and fiscal documentation.
The challenge
The challenge was to make a highly operational accounting service easy to understand for users with very different levels of business complexity, from individual drivers to businesses managing larger fleets.
Key design tasks
Audience segmentation
Designing separate information paths for taxi drivers, app-based drivers and fleet businesses.
Complex operational content
Structuring platform, vehicle and tax-related information into clear sections.
Scalable business journey
Presenting the transition from an individual driver to a larger transport company.
Pricing and CTA components
Creating reusable conversion sections throughout the page.
WordPress implementation
Implementing the complete responsive landing page.
Project visuals