CashDirector
CashDirector — Accounting for Creators & Influencers
A landing page designed for influencers and digital creators earning through campaigns, platforms, affiliate programmes, subscriptions and their own products.
Part of CashDirector Industry Landing Page Series
Project info
Client: CashDirector S.A.
Project: Industry Landing Page
Role: Web Design, UI Design, Responsive Design, WordPress Development
Part of: CashDirector Industry Landing Page Series
Project overview
I designed and implemented a dedicated CashDirector landing page for influencers and digital creators. Creators can generate revenue from several channels at the same time, including sponsored campaigns, affiliate programmes, advertising platforms, subscriptions, digital products and barter collaborations. The page was designed to organise these different revenue models into one clear accounting service offer.
The challenge
The main challenge was to translate a fragmented and non-traditional business model into a clear service structure. The design needed to feel relevant to digital creators while remaining consistent with CashDirector’s professional identity.
Key design tasks
Revenue architecture
Organising multiple creator income streams into a clear content structure.
Audience segmentation
Creating sections for social media creators, video and audio creators and creators selling their own products.
Complex information
Presenting topics such as barter, affiliate income and international platforms in a readable way.
Design system adaptation
Adapting existing CashDirector components to a younger digital-first audience.
WordPress implementation
Implementing the complete responsive landing page.
Project visuals