CashDirector
CashDirector — Accounting for the IT Industry
A conversion-focused landing page for CashDirector’s accounting services tailored to developers, freelancers, software houses and technology companies.
Part of CashDirector Industry Landing Page Series
Project info
Client: CashDirector S.A.
Project: Industry Landing Page
Role: Web Design, UI Design, Responsive Design, WordPress Development
Part of: CashDirector Industry Landing Page Series
Project overview
I designed and implemented an industry-specific landing page for CashDirector, aimed at developers, IT freelancers, software houses and technology companies. The goal was to present a complex accounting offer in a way that feels familiar to a technical audience while remaining consistent with the existing CashDirector brand and website ecosystem. The page combines industry-specific accounting topics, pricing, product features and multiple conversion points within one clear user journey.
The challenge
The main challenge was to differentiate the page from a typical accounting website without disconnecting it from the CashDirector brand. The content also needed to address very different types of technology businesses, from individual contractors to growing software companies.
Key design tasks
Industry-specific visual direction
Creating a visual language inspired by software development, including the code-based hero concept.
Information architecture
Organising a long landing page covering different IT business models, accounting challenges, pricing and product features.
Reusable UI components
Designing service cards, pricing blocks, statistics, expert content and calls to action.
Responsive design
Maintaining a clear content hierarchy across desktop, tablet and mobile.
WordPress implementation
Implementing the final design as a working responsive landing page.
Project visuals