CashDirector
CashDirector — Accounting for the Real Estate Industry
A specialised service page for real estate agents, property managers, rental businesses and investors.
Part of CashDirector Industry Landing Page Series
Project info
Client: CashDirector S.A.
Project: Industry Landing Page
Role: Web Design, UI Design, Responsive Design, WordPress Development
Part of: CashDirector Industry Landing Page Series
Project overview
I designed and implemented a CashDirector landing page for businesses operating across the real estate market. The project needed to accommodate several different business models, including commission-based agencies, rental and property management businesses and companies investing in or trading real estate. The page structures these models around their sources of revenue and accounting needs.
The challenge
Real estate businesses can operate in the same market while using completely different revenue and cost models. The website needed to make these differences visible and guide each type of visitor toward relevant information.
Key design tasks
Business model structure
Organising the offer around distinct real estate business models.
Information hierarchy
Creating clear sections for commission, rental, management and investment-related services.
Financial content
Integrating detailed accounting information without reducing readability.
Conversion flow
Maintaining a consistent path from industry information to pricing and contact.
WordPress implementation
Building the complete responsive page.
Project visuals