CashDirector
CashDirector — Accounting for Construction Companies
An industry landing page designed for contractors, subcontractors, developers and construction businesses with different accounting needs.
Part of CashDirector Industry Landing Page Series
Project info
Client: CashDirector S.A.
Project: Industry Landing Page
Role: Web Design, UI Design, Responsive Design, WordPress Development
Part of: CashDirector Industry Landing Page Series
Project overview
I designed and implemented a dedicated CashDirector landing page for the construction industry. The website needed to work for businesses ranging from individual contractors and subcontractors to general contractors and property developers while keeping a consistent CashDirector visual language. The content structure was designed around the specific financial and operational challenges of construction businesses.
The challenge
The challenge was to organise a large amount of technical and financial information without making the page feel like accounting documentation. The design also needed to communicate reliability while staying consistent with the broader CashDirector website.
Key design tasks
Industry-specific content structure
Creating clear paths for different types and sizes of construction businesses.
Accounting challenges
Designing a dedicated section presenting contracts, subcontractors, VAT, equipment and employees.
Information hierarchy
Breaking long-form financial content into clear and scannable sections.
Pricing structure
Presenting different service paths for sole traders and larger companies.
WordPress implementation
Building the responsive final website based on the approved design.
Project visuals